
Adding video and graphic production to the list can quickly create an unsustainable workload. These efforts make the most out of the channel as a business function. While there certainly is overlap between social media content creators and social media managers, they’re not one and the same.Ĭontent creation is one of many responsibilities a social media manager might take on. Their focus on the channel gives them an unparalleled understanding of what works on their preferred networks. Social media trends and functionality change daily. This subset of content creators is solely focused on understanding and building their audience on social media. You can write blogs, share newsletters, draft web copy-the list goes on. The internet offers several avenues for content creation. If you want to level up your social strategy with a social media content creator, here’s everything you need to know.Ī social media content creator is an individual who creates and shares content intended to educate or entertain an audience across social media platforms.

Hiring for a role you’ve never filled before can be tricky, especially when it’s a role that’s still emerging within its discipline.

Brands of all sizes and industries want in on the creator economy, creating new functions within social media teams. What was once a hobby is now a bonafide career path.

We are officially in the era of the social media content creator.
